Rattlecan Pale Ale

Rattlecan Pale Ale is a fictional identity completed in the Graphic Design 3 course with professor Lihn Dao at Cal Poly SLO. The idea for this project involved blending aesthetics of lo-brow and craft beers to create an approachable but refined Pale Ale. The Keywords, "8-hour-shift", and "Sunday-drive" were used to fuel the concept.